In the News
THE WALL STREET JOURNAL
Helping Your Staffers Earn Promotions Builds Broad Alliances
In the Lead
By Carol Hymowitz
December 9, 2003

When one of my employees recently transferred to a new job in a different department, several colleagues asked whether I was upset about his transfer. They implied that because I was losing a veteran and my staff was smaller, at least for the moment, my status would decline. Some hinted that I should have discouraged his move.

In fact, I believe my efforts to help employees advance to new, better positions and gain different job experience is one of my prime management responsibilities.

That task has become more of a challenge now. With budgets tight, many companies aren't filling job openings created when an employee moves to a new spot. Still, bosses who resist their employees' chances for advancement end up with a stagnant workplace and short- change their companies.


"In a world of shrinking staffs, there's more of a tendency among managers to hang on to their stars as long as they can," says Patricia Cook, CEO of Cook & Co., a Bronxville, N.Y., boutique executive-search firm. "But grooming people who others want benefits the entire company and keeps employees loyal and motivated."


To get a reputation as a boss who produces talent, managers first have to be constantly on the lookout for new people they are willing to train. After the hire, they have to work to develop employees' special talents. And in the end, they must be willing to tolerate staff disruption and uncertainty as they sacrifice key players they have depended on.

"That can be painful in the short term but very productive over the long haul," says Harry Gruber, CEO and founder of Kintera, a software provider to nonprofit organizations, and the founder of Intervu, an Internet video and audio company that's now a unit of Akamai Technologies.

When his chief financial officer, who had been in that job for only a year, said he wanted to become head of sales last year, Dr. Gruber didn't reject the request.

"He had no sales background, but he lobbied hard for the change and even went on trial runs with customers to practice," says Dr. Gruber, who was convinced his finance chief was unhappy in his job and could perform better in sales. "If someone is no longer passionate about what they are doing, I have to move them, or else I don't have a very functional employee."

That left Kintera without a finance chief, a post for which top candidates currently are in short supply. Dr. Gruber says he got lucky when he mentioned his predicament to a customer, who then recommended her son for the job. The son had been the outside accountant at Dr. Gruber's prior companies and proved a good match.

On other occasions, Dr .Gruber has moved employees through several positions until they found the right job match. One employee was a highly skilled account manager but preferred being a product designer. "We had her doing both for a while, but the account management was distracting her so we had her drop that, even though she was valuable to us there," says Dr. Gruber. "Trying to force people to stay in jobs they don't want or have outgrown only weakens a company."

Scott Flanders, CEO of Columbia House, the marketer of entertainment products, advocates moving talent across functions to give them broad experience. "If you just go from being director to vice president of the same department, you don't really have a new challenge," he says. "You have to allow for a learning curve when you move people across departments but you also build a leader- ship pipeline."

Companies that reward executives for advancing talented staff to new opportunities can overcome individual managers' resistance to turnover.

"There's an element of selflessness that's called for, and you need a corporate culture that emphasizes putting the needs of customers and shareholders above your own immediate needs," says Bill Oldsey, executive vice president of McGraw-Hill Education, an educational arm of the publisher. When one of his business units recently needed a chief financial officer, McGraw-Hill's corporate finance chief offered a key person from his staff.

"He knew we needed help and talent in a hurry and so he made the recommendation even though it was someone he had just started investing in," says Mr. Oldsey.

Mr. Oldsey attributes some of his own success-he now supervises 3,000 people- to a boss who encouraged him early in his career to take a general management position. "He told me, 'I'm going to lose you, but you're ready for this,' " he recalls. "If he hadn't been willing to take one from his team, I wouldn't be where I am now."

Managers who help their staff can create lasting alliances over the long term. Mr .Oldsey, for example, was recruited to McGraw-Hill last year by the former boss who pushed him to become a more senior manager. And he keeps in touch and exchanges ideas with former employees he helped groom for more advanced jobs. "I get a lot of personal satisfaction seeing someone I hired succeed well in another place in the company."

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